MUSIC+SOUND AWARDS 2022

BEST AUDIO MIX IN A COMMERCIAL

Eurosport - Winter Olympics

Entrant + Sound Mixers: Sam Ashwell + Michalis Anthis at 750mph, London

Agency: R/GA Media Group

Agency Executive Creative Director: Nick Pringle

Agency TV Producer: David Welch

Director: Henry Hobson

Editor: Stewart Reeves at Work Editorials

Post Production: NineteenTwenty

2022’s Best Audio Mix in a Commercial was won by Sam Ashwell + Michalis Anthis at 750mph for their skilfully-crafted work on the Eurosport Winter Olympics ad.

A little behind-the-scenes info from them…

“Sound design has a leading role in this spot. Our goal was to offer the viewer a real immersive experience from the athlete’s point of view. There was no shoot sound, so most of the sound effects were recorded and built in the studio. One of the challenges was the creation of the different crowds, as they are very specific in the winter games and they vary in the size and space they are in. In order to achieve realism, we kept the sound design natural and raw and kept the cinematic element subtle.”

Watch again to hear what a spot-on mix sounds like. Brilliant work!

Visit 750mph’s site HERE