Greg O’Connor Read founded Top Dollar PR with International A&R Manager Valerie Vickers (Elektra, One Little Indian) as a boutique music PR agency dedicated to promoting a new generation of artists, composers and producers creating original music for interactive entertainment and other media. With over two decades of music industry experience encompassing international A&R and press at major and independent record labels, Billboard chart hits, live concert promotion and interactive media, they represent A list composer talent in video games and many of the genre’s critically acclaimed and best selling soundtracks. Notable industry achievements include lobbying for and establishing the music category at the British Academy of Film and Television Arts Video Game Awards, publicity for the best selling original video game soundtrack album of all time, HALO 2 (produced by Nile Rodgers), multiple award winning AAA press campaigns (ASSASSIN’S CREED, BIOSHOCK, CALL OF DUTY, CASTLEVANIA, CONTROL, DEAD SPACE, DEUS EX, FALLOUT, GOD OF WAR, HALO, HITMAN, HORIZON: ZERO DAWN, JAMES BOND 007, MASS EFFECT, MYST, ORI, THE ELDER SCROLLS, THE LAST GUARDIAN, TOMB RAIDER, UNCHARTED, THE WITCHER, among others), and launching the international music conferences Game Music Connect and Screen Music Connect